Valentine’s Day is no ordinary day, especially in the Philippines, where people are full of warmth and love. Though the celebration of Valentine’s this year falls on Ash Wednesday, which marks the start of fasting and abstinence, this makes it an unpredictable season for delivery app and business logistics in terms of whether to expect a surge or slightly less volume compared to last year.
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Celebrating Valentine’s Day in the Philippines
Surveys show that most Filipinos celebrate Valentine’s Day and buy gifts for loved ones. A 2023 study found 71% of Filipinos planned to celebrate the holiday. Additionally, 88% intended to purchase presents for their partner, family, friends or work colleagues.
Valentine’s Day is also a day for gifts and celebrations. Transportify also discusses the two common deliveries that businesses and individuals that really highlights the need for logistics services. Read more about:
- Operations and Logistics Business for Valentine’s Chocolate Deliveries – this blog talks about the challenges of chocolate deliveries operations and logistics business this Valentine’s Day. Issues like melting chocolates, varied vehicle needs, heavy traffic, and picking delivery partners will make a difference in the timely delivery of your chocolate gifts.
- Logistics Partner and Courier Express for Wine Delivery On Valentines – this blog discusses the importance of selecting the right logistics partner to ensure that a Valentine’s Day gift arrives safely. This highlights courier express services with temperature control, express shipping, special handling, and real-time tracking.
This means Valentine’s Day offers a big opportunity for delivery app and business logistics in the Philippines. With demand surging for gifts, flowers and other popular items, businesses can now highlight their reliability, creativity and efficiency.
How Do Business Logistics Face Challenges and What Strategies Can They Use?
As Valentine’s Day approaches, delivery app and business logistics see a huge increase in orders. To handle this increasing demand, just as expected to any other grand holidays like Christmas and New Year’s day, everybody must plan carefully. Businesses must have strategic plans to manage the peak season rush.
Here are some tips to help your business logistics stand out and run smoothly when volumes are high:
Inventory and Demand Forecasting
Using demand forecasting tools is important because we can study purchasing behaviors from past Valentine’s Days and be able to estimate expecting orders for this year. But take note, accuracy is never easy on special days! Don’t expect consumers to overspend just because stores prepared a lot for them to buy.
Partner with Local Shops to Offer More Gift Options
Business logistics can partner with local flower, candy and gift shops. This lets them offer more products for customers on Valentine’s Day. Customers have more gift choices. And local shops can sell more too.
An example of this is Transportify which works with a celebrity online flower shop: Petalier for their flower delivery especially during special occasions like Valentine’s. Their perfect team up is never possible without meeting goals of both; leading to trust and healthy relationships.
Invest in Excellent Customer Support
A great customer support service is key on busy days like Valentine’s day. A delivery app having responsive customer support in just a click will not only address customer concerns but also it builds trust. And this trust will surely giving business logistics a higher chance that these customer will make delivery again.
Offer Flexible Fleet to Handle More Deliveries
Valentine’s Day orders come with small gifts and bigger gift bundles. A delivery app should have a range of vehicles in order to cater to those diverse needs. In Transportify, providing for these needs through four-wheeled vehicles is another quality service that business logistics can offer to their clients, aside from getting the items to their destinations. The variety of vehicle options that Transportify offers:
| Vehicle Type | Dimensions/ Weight Limits | Base Price (Metro Manila) | Base Price (Outside Metro Manila) | Base Price (Visayas/Mindanao) |
|---|---|---|---|---|
 Wing Van | 32 to 40 x 7.8 x 7.8 ft 12000kg to 28000kg | 7000 PHP | 6500 PHP | 6500 PHP |
 6w Fwd Truck | 18 x 6 x 7 ft 7000kg | 4850 PHP | 4850 PHP | 4850 PHP |
 Closed Van | 10 to 14 x 6 x 6 ft 2000kg to 4000kg | 1600 PHP | 1450 PHP | 1450 PHP |
 Open Truck | 10 to 21 x 6 ft x open 2000kg and 7000kg | 2300 PHP | 1950 PHP | 1950 PHP |
 L300/Van | 8 x 4.5 x 4.5 ft 1000kg | 415 PHP | 374 PHP | 335 PHP |
 Small Pickup | 5 x 5 ft x open 1000kg | 418 PHP | 338 PHP | 325 PHP |
 Light Van | 5.5 x 3.8 x 3.8 ft 600kg | 375 PHP | 292 PHP | 275 PHP |
 MPV/SUV | 5 x 3.2 x 2.8 ft 200kg | 240 PHP | 210 PHP | 160 PHP |
 Sedan | 3.5 x 2 x 2.5 ft 200kg | 220 PHP | 190 PHP | 140 PHP |
Sustainable Delivery Practices is a General Strategy
With an increasing focus on environmental sustainability, adopting green logistics practices can set your service apart. Optimizing delivery routes to minimize carbon emissions is one of these strategies that not only benefit the environment but also resonate with eco-conscious customers.
Prepared for Last-Minute Deliveries
Last-minute deliveries are inevitable on Valentine’s Day. Preparing for them can significantly enhance your service’s reliability and reputation. Transportify is known for this, as they offer an immediate delivery, now or in the next hour for smaller vehicles, and deliver faster than 2 hours of waiting time for bigger trucks.
Takeaways for Smooth Deliveries on Valentine’s Day
The strategies discussed above can help delivery app and business logistics perform better on Valentine’s Day by allowing them to deliver gifts on time and in good shape. Strategies that focus on efficiency, customer service, environmentally friendly options, and safety can set delivery app apart and position them for successful delivery not just on Valentine’s Day but year-round.
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